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  • Our Services
    • Direct Sales
    • Contact Centre
    • Training Solutions
    • Retail Merchandising
    • Assisted Selling
    • Retail Activation
    • Mystery Shopping
    • Insights & Analytics
    • Local Area Marketing
    • Creative & Digital
    • Virtual Product Advisors
    • Digital Shelf Analytics
  • Client Success
  • About Us
    • Who We Are
    • Our Purpose
    • Where We Work
    • Our People
    • Awards
    • Careers
    • Blog
  • Contact

Blog

We eat, sleep and drink all things consumer.

What’s Shaping Consumers’ Minds?

As a sales and marketing agency, we’re all over it.

Here’s a snapshot of the latest trends and developments shaping our sales, marketing, and retail environment.

CPM celebrates 80 years in sales

September 21, 2016 / No Comments

CPM 80 Years

London, United Kingdom, 19th September 2016 – 2016 marks CPM International Group’s 80th anniversary. Continue Reading…

Are you gaining access to ‘specialists’?

August 12, 2016 / No Comments

CPM Australia Outsourced Sales

In recent years there has been a recognition that looking outside an organisation’s own walls can provide ready access to skills and experience that would otherwise be difficult or impossible to find. Continue Reading…

Should core competencies not be outsourced?

August 11, 2016 / No Comments

CPM Australia Outsourcing Sales

In a dynamic marketplace, the myth surrounding ‘core competencies’ needs to be constantly challenged. Continue Reading…

Outsourcing the sales function can provide huge savings

August 8, 2016 / No Comments

CPM Australia Outsourcing

Most organisations approach outsourcing as a way to reduce costs. Studies suggest around 70% of companies that enter outsourcing arrangements do so with a view to making cost savings¹. Continue Reading…

Influencing consumer decisions

July 19, 2016 / No Comments

It’s our business to know how to get your products into the hands of your customers.  We’ve been doing it successfully for nearly two decades.

Continue Reading…

Successful retailing is different now

June 17, 2016 / No Comments

“Successful retailing is different now” says Nabih (Nabs) Awad, GM – Merchandising and Assisted Selling, in a recent Retail World magazine article. There is a widely held view in marketing circles that the more channels and touch points a consumer is exposed to, the greater the prospect of making a sale.

Continue Reading…

When West meets East – successfully navigating the business landscape in Asia.

June 14, 2016 / No Comments

CPM Singapore Team

Our CPM Expert Speak comes from Martin Ryan, Chief Development Officer at CPM Group of Companies Asia Pacific. Martin discusses the positive aspects of an overseas assignment and comments on the cultural and personal behaviours and strategies to demonstrate when conducting business in Asia.

Continue Reading…

Getting the right mix

May 26, 2016 / No Comments

CPM Australia Assisted SellingRetail World approached Lynne McKay, GM Retail Activation at Retail Safari to discuss the emerging key trends in the retail and sales industry for their Business Review – Sales & Distribution section.

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Retail Merchandising: sunk cost or opportunity for growth?

May 26, 2016 / No Comments

CPM Australia Retail MerchandisingHistorically there’s been a divide amongst merchandising and store operations. To better understand this problem and to identify the root causes we conducted research with senior management in major FMCG organizations as well as leading retailers and in-field merchandisers.

Continue Reading…

Microsoft’s first Australian flagship store… a destination for inspiration, education and entertaining

April 15, 2016 / No Comments

‘A world class service that will empower any customer’ says John Ford from Microsoft International of the experience that Microsoft has promised to deliver at their new flagship store on Pitt Street in Sydney.

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ASDA UK Launches Christmas Quality Roadshow

December 8, 2015 / No Comments

ASDA-Roadshow Standout MagazineUK Supermarket chain Asda has taken to the road this Christmas, treating shoppers to a magical Après Ski lodge experience.

Customers are being invited to step inside The Lodge and be transported to a welcoming cabin in the snowy mountains, decked with vintage skis, sledges, Christmas trees and twinkling lights.  Brand ambassadors wearing George fairisle jumpers are offering tastings of key Christmas quality lines.

Continue Reading…

Highlights from the 2015 ACRS World Retail Congress

October 1, 2015 / No Comments

ACRS World Retail Congress Highlights 2015 CPM AustraliaThis week I attended the “Highlights from the ACRS World Retail Congress” where my time was well spent hearing about merging global trends and retail best practice.

This year’s theme centred on the idea of ‘Transforming retail today, tomorrow and beyond’ to survive in an age of disruption. Retail leaders – Dr. Sean Sands and Dr. Violet Lazarevic – thoughtfully took to the stage and shared their global perspective on these interruptions and trends affecting our industry. Their presentation included key findings from the Global Retail Index plus learnings from their attendance at the 2015 Congress in Rome.

Continue Reading…

Navigating the Economic Challenges for Retail

September 28, 2015 / No Comments

As part of ACRS Retail Insights Seminar – sponsored by CPM Australia – high-level speakers joined together in Melbourne recently to explore the challenges and opportunities faced by organisations in the current and future retail market.

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The Consumer Purchase Journey: Blending the Basics

September 28, 2015 / No Comments


In a situation of retail revolution rather than evolution, long-successful brands are battling to maintain relevance.  Speaking in Melbourne at the ACRS Retail Insights Seminar –sponsored by CPM Australia – Dr. Sean Sands, Research Director at the Australian Centre for Retail Studies (ACRS), said retail disruption was a key concern for global brands today given the rapid and accelerating pace of change in the sales environment.

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Retail activation in the modern marketplace seminar

September 28, 2015 / No Comments

Providing perspectives on the challenges brands face in breaking through the marketing clutter to engage with consumers, key thought leaders united to share their insights regarding retail activation in the modern marketplace. Sponsored by CPM, the seminar took place in Melbourne over breakfast as part of the ACRS Retail Insights Seminar.

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Retail Safari secured industry’s leading retail marketing operator

September 22, 2015 / No Comments

Nabs AwadSydney, Sept. 22, 2015 – retail marketing agency Retail Safari – part of CPM Australia – has secured one of the industry’s leading retail marketing operators, announcing the appointment of Nabih (Nabs) Awad as group account director.

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CPM Australia isn’t slowing down anytime soon

August 10, 2015 / No Comments

CPM Australia Andrew Potter MDThe August edition of The CEO Magazine includes Andrew Potter, CPM Australia’s Managing Director, interview on how CPM has been providing outsourced sales and marketing services to some of Australia’s most well-known brands for the past two decades and isn’t slowing down anytime soon. Continue Reading…

From Brand Ambassadors to “Engagement Specialists”

July 3, 2015 / No Comments

For many years, Brand Ambassadors have been a ubiquitous part of the shopping environment. Used as a standard in-store promotional tactic by grocery and non-grocery manufacturers alike, their traditional role has predominantly involved increasing brand awareness, as well as driving sales. However, in recent years we have been observing changes in the Australian market, which in turn has led to an increasing sophistication in the role of Brand Ambassadors. Continue Reading…

Retail Stores of the Future

July 1, 2015 / No Comments

WSJ Designer Rebecca Minkoff’s touch screen mirrorRetailers are discovering new ways to enrich their customer’s experience. Retailing is no longer about the product. It’s all about the emotional brand experience felt by the customer in-store – where engagement is at its strongest.

Continue Reading…

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