In the dynamic landscape of Australian retail, understanding the intricacies of consumer behavior during the Christmas shopping season is paramount for brands and retailers.
As the 2022 Christmas shopping season approaches, Australian consumers perceive they are living in a post-COVID world.
We are incredibly proud to share the news that our Retail Safari Microsoft Team won three Gold Awards plus the Pinnacle Award for Best Shopper Experience at 2021 Shop! ANZ Retail Marketing Awards.
CPM Australia has partnered with Swinburne University of Technology to offer rich industry-based learning opportunities to Master of Marketing students studying Services Marketing and Customer Management.
2020 saw unprecedented disruptions to shopping and consumption patterns. For Christmas, Australians found new ways to find and buy gifts for loved ones by embracing online shopping to keep the spirit of the season alive.
With COVID-induced limitations around shopping, most Australians have become comfortable with the concept of moving seamlessly between physical and online channels for their shopping experience. Retail has responded by blurring the lines between physical and online stores, so they are not viewed in isolation anymore – the hybridisation of retail. This looks to be a change that is here to stay.
As we approach the 2020 Christmas shopping season, questions around the impacts of COVID-19 on shopper behaviour abound. What will be the same as 2019? What will be different? What do we, as retailers, marketers and brands, need to be thinking about as we enter into the most important retail season of the year?
Big news! We’re delighted to announce yet another milestone in the Retail Safari journey: our brand refresh and new website.
September 14th 2018 – At last night’s 2018 Shop! Marketing at Retail Awards, Optus and Retail Safari were awarded the Gold prize “2018 Field Marketing Excellence Award”.
At a recent Path to Purchase Institute Summit, Mondelēz International stated that they don’t believe that in-store sampling is going to die and they consider their investment in “direct-to-consumer sales” as a powerful channel to engage consumers.
By Véronique Motte, President CPM Group of Companies in France
While in-store demonstrations are known for building trial and creating exposure, up until now calculating a return on investment has been more of a guessing game than an exact science Continue Reading…
By Andrew Potter, Managing Director, CPM & Retail Safari
As a business who has been deploying merchandising services on behalf of national and multi-national clients for over 20 years, we’re always trying to challenge the status quo and ensure we are leading best practice. Continue Reading…
With the busiest retail period of the year around the corner, we surveyed Australians to better understand their shopping intentions for the 2017 Christmas season.
Oct 13, 2017 – At last night’s 2017 POPAI Marketing @Retail Awards, Microsoft and their agency partner – Retail Safari – were awarded the “2017 Field Marketing Excellence Award”. The industry event is dedicated to celebrating and recognising the innovations of retail and shopper marketing across Australia.
London, United Kingdom, 19th September 2016 – 2016 marks CPM International Group’s 80th anniversary. Continue Reading…
In recent years there has been a recognition that looking outside an organisation’s own walls can provide ready access to skills and experience that would otherwise be difficult or impossible to find. Continue Reading…
In a dynamic marketplace, the myth surrounding ‘core competencies’ needs to be constantly challenged. Continue Reading…
Most organisations approach outsourcing as a way to reduce costs. Studies suggest around 70% of companies that enter outsourcing arrangements do so with a view to making cost savings¹. Continue Reading…
It’s our business to know how to get your products into the hands of your customers. We’ve been doing it successfully for nearly two decades.
“Successful retailing is different now” says Nabih (Nabs) Awad, GM – Merchandising and Assisted Selling, in a recent Retail World magazine article. There is a widely held view in marketing circles that the more channels and touch points a consumer is exposed to, the greater the prospect of making a sale.
Retail World approached Lynne McKay, GM Retail Activation at Retail Safari to discuss the emerging key trends in the retail and sales industry for their Business Review – Sales & Distribution section.
Historically there’s been a divide amongst merchandising and store operations. To better understand this problem and to identify the root causes we conducted research with senior management in major FMCG organizations as well as leading retailers and in-field merchandisers.
In a situation of retail revolution rather than evolution, long-successful brands are battling to maintain relevance. Speaking in Melbourne at the ACRS Retail Insights Seminar –sponsored by CPM Australia – Dr. Sean Sands, Research Director at the Australian Centre for Retail Studies (ACRS), said retail disruption was a key concern for global brands today given the rapid and accelerating pace of change in the sales environment.
Providing perspectives on the challenges brands face in breaking through the marketing clutter to engage with consumers, key thought leaders united to share their insights regarding retail activation in the modern marketplace. Sponsored by CPM, the seminar took place in Melbourne over breakfast as part of the ACRS Retail Insights Seminar.
Sydney, Sept. 22, 2015 – retail marketing agency Retail Safari – part of CPM Australia – has secured one of the industry’s leading retail marketing operators, announcing the appointment of Nabih (Nabs) Awad as group account director.
The August edition of The CEO Magazine includes Andrew Potter, CPM Australia’s Managing Director, interview on how CPM has been providing outsourced sales and marketing services to some of Australia’s most well-known brands for the past two decades and isn’t slowing down anytime soon. Continue Reading…
