While in-store demonstrations are known for building trial and creating exposure, up until now calculating a return on investment has been more of a guessing game than an exact science. Continue Reading…
By Andrew Potter, Managing Director, CPM & Retail Safari
As a business who has been deploying merchandising services on behalf of national and multi-national clients for over 20 years, we’re always trying to challenge the status quo and ensure we are leading best practice. Continue Reading…
We are pleased to announce that we have partnered with public relations agency FleishmanHillard to support their new data-breach management offering. This involves helping current and future clients manage the new mandatory data breach notification scheme in Australia. CPM Australia’s contact centre will assist FleishmanHillard with our crisis hotline centres. Continue Reading…
By Mike Hughes, Chief Executive Officer, CPM International Group
Last year we lost a client – something I am not used to, something I take personally and something that bothers me. Since then I have spent time reflecting on what went wrong and how we need to be better next time. Continue Reading…
Today’s consumers are faced with more choices than ever when considering how they want to reach a brand. They’re more digitally connected, socially networked and better informed than ever before.
CPM Australia is in the business of people. Our people set us apart from the competition.
In the lead up to Christmas, we surveyed Australians to discover their shopping intentions for this Christmas season. To better understand this key trading period, we partnered with the ACRS Shopper Tracker via an online survey with a sample size of 444 shoppers representing the Australian population.
London, United Kingdom, 19th September 2016 – 2016 marks CPM International Group’s 80th anniversary. Continue Reading…
It’s our business to know how to get your products into the hands of your customers. We’ve been doing it successfully for nearly two decades.
“Successful retailing is different now” says Nabs Awad, MD at Retail Safari, in a recent Retail World magazine article. There is a widely held view in marketing circles that the more channels and touch points a consumer is exposed to, the greater the prospect of making a sale.
‘A world class service that will empower any customer’ says John Ford from Microsoft International of the experience that Microsoft has promised to deliver at their new flagship store on Pitt Street in Sydney.
UK Supermarket chain Asda has taken to the road this Christmas, treating shoppers to a magical Après Ski lodge experience.
This week I attended the “Highlights from the ACRS World Retail Congress” where my time was well spent hearing about merging global trends and retail best practice.
The August edition of The CEO Magazine includes Andrew Potter, CPM Australia’s Managing Director, interview on how CPM has been providing outsourced sales and marketing services to some of Australia’s most well-known brands for the past two decades and isn’t slowing down anytime soon. Continue Reading…
For many years, Brand Ambassadors have been a ubiquitous part of the shopping environment. Used as a standard in-store promotional tactic by grocery and non-grocery manufacturers alike, their traditional role has predominantly involved increasing brand awareness, as well as driving sales. Continue Reading…
