Australian holiday shoppers prefer to shop in-store than online

2016 Christmas shopping channels in AustraliaIn the lead up to Christmas, we surveyed Australians to discover their shopping intentions for this Christmas season. To better understand this key trading period, we partnered with the ACRS Shopper Tracker via an online survey with a sample size of 444 shoppers representing the Australian population.

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When West meets East – successfully navigating the business landscape in Asia

CPM Singapore Team

Our CPM Expert Speak comes from Martin Ryan, Chief Development Officer at CPM Group of Companies Asia Pacific. Martin discusses the positive aspects of an overseas assignment and comments on the cultural and personal behaviours and strategies to demonstrate when conducting business in Asia.

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Getting the right mix

CPM Australia Assisted SellingRetail World Magazine approached Lynne McKay, GM Retail Activation at Retail Safari to discuss the emerging key trends in the retail and sales industry for their Business Review – Sales & Distribution section.

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Retail Merchandising: sunk cost or opportunity for growth?

CPM Australia Retail MerchandisingHistorically there’s been a divide amongst merchandising and store operations. To better understand this problem and to identify the root causes we conducted research with senior management in major FMCG organizations as well as leading retailers and in-field merchandisers.

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Navigating the Economic Challenges for Retail

As part of ACRS Retail Insights Seminar – sponsored by CPM Australia – high-level speakers joined together in Melbourne recently to explore the challenges and opportunities faced by organisations in the current and future retail market.

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Retail activation in the modern marketplace seminar

Providing perspectives on the challenges brands face in breaking through the marketing clutter to engage with consumers, key thought leaders united to share their insights regarding retail activation in the modern marketplace. Sponsored by CPM, the seminar took place in Melbourne over breakfast as part of the ACRS Retail Insights Seminar.

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CPM Australia isn’t slowing down anytime soon

CPM Australia Andrew Potter MDThe August edition of The CEO Magazine includes Andrew Potter, CPM Australia’s Managing Director, interview on how CPM has been providing outsourced sales and marketing services to some of Australia’s most well-known brands for the past two decades and isn’t slowing down anytime soon. Continue Reading…