CPM & Swinburne partnership offers practical learning

CPM Australia Retail Merchandising
 

CPM Australia has partnered with Swinburne University of Technology to offer rich industry-based learning opportunities to Master of Marketing students studying Services Marketing and Customer Management.

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2021 Christmas Shopping Intentions Outlook

 

2020 saw unprecedented disruptions to shopping and consumption patterns. For Christmas, Australians found new ways to find and buy gifts for loved ones by embracing online shopping to keep the spirit of the season alive. 

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Humanising the Online Shopping Experience: Virtual Product Advisors

CPM Australia Virtual Product Advisor
 

With COVID-induced limitations around shopping, most Australians have become comfortable with the concept of moving seamlessly between physical and online channels for their shopping experience. Retail has responded by blurring the lines between physical and online stores, so they are not viewed in isolation anymore – the hybridisation of retail. This looks to be a change that is here to stay.

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CPM contact centre: A special feature on business excellence & CX

 

Since Fiona Whelan’s appointment as Managing Director in 2016 of CPM’s International Contact Centre in Barcelona, the company has gone from strength to strength. During this time, CPM Barcelona has experienced 300% growth and secured a multi-million investment to fuel business expansion into an additional site, creating over 1,000 new jobs for the region.

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Australians’ tolerance for poor customer service is lower than ever

The State of Customer Service in Australia - CPM Aus & ACRS

Today’s consumers are faced with more choices than ever when considering how they want to reach a brand. They’re more digitally connected, socially networked and better informed than ever before.

Consumers are saying it’s still so hard to navigate and resolve customer service issues. These growing number of touch-points has had the negative effect of widening the gap between brands and consumers.

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CPM Australia embracing change

CPM Australia New Logo

CPM Australia is in the business of people. Our people set us apart from the competition.

We hire people who are passionate about their work and the brands they represent and know how to apply intelligent, creative thinking to every opportunity.

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