Big news! We’re delighted to announce yet another milestone in the Retail Safari journey: our brand refresh and new website.
September 14th 2018 – At last night’s 2018 Shop! Marketing at Retail Awards, Optus and Retail Safari were awarded the Gold prize “2018 Field Marketing Excellence Award”.
In recent years there has been a recognition that looking outside an organisation’s own walls can provide ready access to skills and experience that would otherwise be difficult or impossible to find. Continue Reading…
In a dynamic marketplace, the myth surrounding ‘core competencies’ needs to be constantly challenged. Continue Reading…
Historically there’s been a divide amongst merchandising and store operations. To better understand this problem and to identify the root causes we conducted research with senior management in major FMCG organizations as well as leading retailers and in-field merchandisers.
