Leading Merchandising as Something Bigger

CPM Australia Sales Merchandising

By Andrew Potter, Managing Director, CPM & Retail Safari

As a business who has been deploying merchandising services on behalf of national and multi-national clients for over 20 years, we’re always trying to challenge the status quo and ensure we are leading best practice. Continue Reading…

Retail Safari & Microsoft take home 2017 POPAI’s Field Marketing Excellence Award

Retail-Safari-&-Microsoft-2017-POPAI-Winners

Oct 13, 2017 – At last night’s 2017 POPAI Marketing @Retail Awards, Microsoft and their agency partner – Retail Safari –  were awarded the “2017 Field Marketing Excellence Award”. The industry event is dedicated to celebrating and recognising the innovations of retail and shopper marketing across Australia.

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Are you gaining access to ‘specialists’?

CPM Australia Outsourced Sales

In recent years there has been a recognition that looking outside an organisation’s own walls can provide ready access to skills and experience that would otherwise be difficult or impossible to find. Continue Reading…

Successful retailing is different now

“Successful retailing is different now” says Nabs Awad, MD at Retail Safari, in a recent Retail World magazine article. There is a widely held view in marketing circles that the more channels and touch points a consumer is exposed to, the greater the prospect of making a sale.

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Getting the right mix

CPM Australia Assisted SellingRetail World Magazine approached Lynne McKay, GM Retail Activation at Retail Safari to discuss the emerging key trends in the retail and sales industry for their Business Review – Sales & Distribution section.

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Retail Merchandising: sunk cost or opportunity for growth?

CPM Australia Retail MerchandisingHistorically there’s been a divide amongst merchandising and store operations. To better understand this problem and to identify the root causes we conducted research with senior management in major FMCG organizations as well as leading retailers and in-field merchandisers.

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