Mondelēz confirms in-store sampling is not dead

CPM Australia In-store Sampling

At a recent Path to Purchase Institute Summit, Mondelēz International stated that they don’t believe that in-store sampling is going to die and they consider their investment in “direct-to-consumer sales” as a powerful channel to engage consumers.

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Storytelling needs ‘true’ stories

By Mike Hughes, Chief Executive Officer, CPM International Group

Last year we lost a client – something I am not used to, something I take personally and something that bothers me. Since then I have spent time reflecting on what went wrong and how we need to be better next time. Continue Reading…

Retail Safari & Microsoft take home 2017 POPAI’s Field Marketing Excellence Award

Retail-Safari-&-Microsoft-2017-POPAI-Winners

Oct 13, 2017 – At last night’s 2017 POPAI Marketing @Retail Awards, Microsoft and their agency partner – Retail Safari –  were awarded the “2017 Field Marketing Excellence Award”. The industry event is dedicated to celebrating and recognising the innovations of retail and shopper marketing across Australia.

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Are you gaining access to ‘specialists’?

CPM Australia Outsourced Sales

In recent years there has been a recognition that looking outside an organisation’s own walls can provide ready access to skills and experience that would otherwise be difficult or impossible to find. Continue Reading…

Successful retailing is different now

“Successful retailing is different now” says Nabs Awad, MD at Retail Safari, in a recent Retail World magazine article. There is a widely held view in marketing circles that the more channels and touch points a consumer is exposed to, the greater the prospect of making a sale.

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Getting the right mix

CPM Australia Assisted SellingRetail World Magazine approached Lynne McKay, GM Retail Activation at Retail Safari to discuss the emerging key trends in the retail and sales industry for their Business Review – Sales & Distribution section.

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From Brand Ambassadors to “Engagement Specialists”

For many years, Brand Ambassadors have been a ubiquitous part of the shopping environment. Used as a standard in-store promotional tactic by grocery and non-grocery manufacturers alike, their traditional role has predominantly involved increasing brand awareness, as well as driving sales. Continue Reading…