“Successful retailing is different now” says Nabih (Nabs) Awad, GM – Merchandising and Assisted Selling, in a recent Retail World magazine article. There is a widely held view in marketing circles that the more channels and touch points a consumer is exposed to, the greater the prospect of making a sale.
Retail World approached Lynne McKay, GM Retail Activation at Retail Safari to discuss the emerging key trends in the retail and sales industry for their Business Review – Sales & Distribution section.
‘A world class service that will empower any customer’ says John Ford from Microsoft International of the experience that Microsoft has promised to deliver at their new flagship store on Pitt Street in Sydney.
This week I attended the “Highlights from the ACRS World Retail Congress” where my time was well spent hearing about merging global trends and retail best practice.
This year’s theme centred on the idea of ‘Transforming retail today, tomorrow and beyond’ to survive in an age of disruption. Retail leaders – Dr. Sean Sands and Dr. Violet Lazarevic – thoughtfully took to the stage and shared their global perspective on these interruptions and trends affecting our industry. Their presentation included key findings from the Global Retail Index plus learnings from their attendance at the 2015 Congress in Rome.
As part of ACRS Retail Insights Seminar – sponsored by CPM Australia – high-level speakers joined together in Melbourne recently to explore the challenges and opportunities faced by organisations in the current and future retail market.
In a situation of retail revolution rather than evolution, long-successful brands are battling to maintain relevance. Speaking in Melbourne at the ACRS Retail Insights Seminar –sponsored by CPM Australia – Dr. Sean Sands, Research Director at the Australian Centre for Retail Studies (ACRS), said retail disruption was a key concern for global brands today given the rapid and accelerating pace of change in the sales environment.
Retailers are discovering new ways to enrich their customer’s experience. Retailing is no longer about the product. It’s all about the emotional brand experience felt by the customer in-store – where engagement is at its strongest.
