Successful retailing is different now

“Successful retailing is different now” says Nabs Awad, MD at Retail Safari, in a recent Retail World magazine article. There is a widely held view in marketing circles that the more channels and touch points a consumer is exposed to, the greater the prospect of making a sale.

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Getting the right mix

CPM Australia Assisted SellingRetail World Magazine approached Lynne McKay, GM Retail Activation at Retail Safari to discuss the emerging key trends in the retail and sales industry for their Business Review – Sales & Distribution section.

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Navigating the Economic Challenges for Retail

As part of ACRS Retail Insights Seminar – sponsored by CPM Australia – high-level speakers joined together in Melbourne recently to explore the challenges and opportunities faced by organisations in the current and future retail market.

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The Consumer Purchase Journey: Blending the Basics

In a situation of retail revolution rather than evolution, long-successful brands are battling to maintain relevance.  Speaking in Melbourne at the ACRS Retail Insights Seminar – sponsored by CPM Australia – Dr. Sean Sands, Research Director at the Australian Centre for Retail Studies (ACRS), said retail disruption was a key concern for global brands today given the rapid and accelerating pace of change in the sales environment.

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Retail Stores of the Future

WSJ Designer Rebecca Minkoff’s touch screen mirrorRetailers are discovering new ways to enrich their customer’s experience. Retailing is no longer about the product. It’s all about the emotional brand experience felt by the customer in-store – where engagement is at its strongest.

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