By Mike Hughes, Chief Executive Officer, CPM International Group
Last year we lost a client – something I am not used to, something I take personally and something that bothers me. Since then I have spent time reflecting on what went wrong and how we need to be better next time. Continue Reading…
Oct 13, 2017 – At last night’s 2017 POPAI Marketing @Retail Awards, Microsoft and their agency partner – Retail Safari – were awarded the “2017 Field Marketing Excellence Award”. The industry event is dedicated to celebrating and recognising the innovations of retail and shopper marketing across Australia.
London, United Kingdom, 19th September 2016 – 2016 marks CPM International Group’s 80th anniversary. Continue Reading…
In recent years there has been a recognition that looking outside an organisation’s own walls can provide ready access to skills and experience that would otherwise be difficult or impossible to find. Continue Reading…
In a dynamic marketplace, the myth surrounding ‘core competencies’ needs to be constantly challenged. Continue Reading…
Most organisations approach outsourcing as a way to reduce costs. Studies suggest around 70% of companies that enter outsourcing arrangements do so with a view to making cost savings¹. Continue Reading…
It’s our business to know how to get your products into the hands of your customers. We’ve been doing it successfully for nearly two decades.
Providing perspectives on the challenges brands face in breaking through the marketing clutter to engage with consumers, key thought leaders united to share their insights regarding retail activation in the modern marketplace. Sponsored by CPM, the seminar took place in Melbourne over breakfast as part of the ACRS Retail Insights Seminar.
For many years, Brand Ambassadors have been a ubiquitous part of the shopping environment. Used as a standard in-store promotional tactic by grocery and non-grocery manufacturers alike, their traditional role has predominantly involved increasing brand awareness, as well as driving sales. Continue Reading…
