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    • Training Solutions
    • Retail Merchandising
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    • Insights & Analytics
    • Local Area Marketing
    • Creative & Digital
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All Posts in “in-store sampling”

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Mondelēz confirms in-store sampling is not dead

May 8, 2018 / No Comments

CPM Australia In-store Sampling

At a recent Path to Purchase Institute Summit, Mondelēz International stated that they don’t believe that in-store sampling is going to die and they consider their investment in “direct-to-consumer sales” as a powerful channel to engage consumers.

Continue Reading…

Four key drivers that can influence sales success

May 8, 2018 / No Comments

CPM Australia Product Demonstrations

By Véronique Motte, President CPM Group of Companies in France

While in-store demonstrations are known for building trial and creating exposure, up until now calculating a return on investment has been more of a guessing game than an exact science Continue Reading…

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