Mondelēz confirms in-store sampling is not dead

CPM Australia In-store Sampling

At a recent Path to Purchase Institute Summit, Mondelēz International stated that they don’t believe that in-store sampling is going to die and they consider their investment in “direct-to-consumer sales” as a powerful channel to engage consumers.

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Storytelling needs ‘true’ stories

By Mike Hughes, Chief Executive Officer, CPM International Group

Last year we lost a client – something I am not used to, something I take personally and something that bothers me. Since then I have spent time reflecting on what went wrong and how we need to be better next time. Continue Reading…