2025 marks the tenth year of CPM–Retail Safari’s Christmas Shopping Intentions Report, tracking how Australians approach Christmas gift shopping.
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Preparations are well underway for Australian brands and retailers to capitalise on the upcoming holiday shopping season. As a key trading milestone – where Australians dig deep into their pockets to make Christmas purchases for their loved ones – brands and retailers are doing everything in their power to make the most of this festive retail period.