Andrew Potter, Group Managing Director
Andrew’s mission is to do work that matters. For the past 20 years, he’s been inspiring his team and building client relationships by fostering growth and innovation that’s grounded by solid strategies and sales results. Having worked both in agency and client side, Andrew’s sales and retail experience has helped some of the worlds’ biggest brands get the cut-through they need to activate their brands where it matters most. As CPM’s Group Managing Director, he oversees all operations, leading the culture and encouraging innovative thinking that advances on every front.
Specialties: Growing people, brands, and outsourced sales strategies for retail, telecommunications, energy, education, FMCG, and consumer electronics sectors. Direct sales, contact centre, field marketing, retail activation, and merchandising and assisted selling.
Paul Crummy, Direct Sales Managing Director
Paul’s speciality is linking consumer engagement to sales outcomes. He leads integrated project teams from vision setting to delivery, developing solutions that create impact for our clients and their customers. His career has touched on all aspects of sales management and channel distribution strategies involving direct sales, B2C, B2B, contact centre and retail activation. Paul’s long standing partnerships with some of the country’s biggest organisations are evidence of his team’s success and the delivery of continuous successful sales initiatives.
Specialties: Covers B2B and B2C industries including telecommunications, gas and electricity across multiple channels such as outsourced sales, field marketing, contact centre, field sales, and retail. SME specialist.
Nabih Awad, Retail Safari Managing Director
A natural collaborator, Nabs jointly finds solutions that transform retail landscapes. Leading initiatives of strategy, sales and merchandising operations, he’s a key driver in helping clients strengthen their brands and generate sales. Nabs works in partnership with our clients to develop insights, strategies and ideas that ensure success of their marketing and sales efforts. He’s assisted many large organisations drive sales with a healthy return on investment. With his significant retail expertise across in-field management, merchandising operations, Nabs makes it easy for clients to connect directly with their customers.
Specialties: Retail merchandising, mystery shopping, field marketing, and direct sales across consumer electronics, technology, FMCG, and telecommunications.
Cath Upham, Director Commercial, Capability & Talent
Cath achieves success on every program she touches. She excels at creating relationships and developing solutions that makes a difference. Cath develops and oversees training programs, works on new business pursuits, develops and oversees training programs, manages our HR & recruitment teams, and contributes to internal development initiatives. An industrial relations advocate by training, Cath is committed to organisational transformation through growing people. To ensure CPM is best equipped at working together to solve clients’ needs, she plays an integral role in building our teams’ skills and culture.
Specialties: Covering outsourced learning and development needs for industries including telecommunications, gas & electricity, and FMCG across multiple channels such as sales training, retail training, and contact centre training. SME specialist working in both corporate and private sectors.
Martin Robbins, GM Contact Centre
Martin brings a distinct point of view and 360° focus to all of his projects. At CPM, Martin helps convert client needs, business realities, and new technologies into meaningful and differentiated programs and customer growth strategies. His long standing clients benefit from our contact centre’s excellence in customer service and sales delivery. Whether working at executive level or directly motivating frontline staff, Martin consistently delivers exceptional customer experience, operational effectiveness and employee engagement which results in revenue growth.
Specialties: Australian based contact centre covering industries including education, telecommunications, energy, and FMCG across multiple services including customer service, product support, customer acquisition, fulfilment, and retention.
Sarah Strachan, Group Account Director
Gained from over a decade of experience, Sarah is a tireless advocate for making programs come to life. With an intimate knowledge of the contact centre industry and her high level of analytical understanding, her ability to manage client programs is second to none. Sarah ensures that each and every client benefits from our powerful talent pool, established training programs, and cutting edge reporting. She’s a big believer that all knowledge is power and works hard to ensure that our category experts are having quality conversations with consumers at the point-of-purchase influencing their buying decisions.
Specialties: Contact centre, customer service, field marketing and outsourced sales covering B2B and B2C industries including telecommunications, utilities, business services and FMCG.
Scott James, General Manager Sales
A natural collaborator, Scott thrives on connecting the dots between sales objectives and results. His sales philosophy is straightforward. He believes that selling is about delivering the right information to the right person at the right time. For the past 10 years, his clear-cut approach has been helping brands define their optimum points of influence. Scott’s been making it easy for clients to define and articulate their business strategies by generating sales and building lasting connections with their consumers.
Specialties: SME specialist, leading B2B & B2C outsourced sales program, direct sales, field sales programs for energy, telecommunications, insurance and financial services industries.
Cara Berthot-Craig, Group Account Director
Cara is a tireless advocate for making sales and marketing campaigns come to life. Her ability to manage large national teams are second to none. Cara ensures that each and every client benefits from our powerful talent pool, established retailer relationships and cutting-edge reporting. She’s a big believer that all knowledge is power and works hard to ensure that our category experts optimise their daily retail interactions to ensure brands/products are visible at the point-of-purchase with the ultimate view of influencing Australians’ buying decisions. Backed by over 15 years of experience, Cara builds relevant strategies that drive sales in Australia’s retail universe.
Specialties: Retail marketing & sales, merchandising, field marketing, across consumer electronics, technology, FMCG, and telecommunications.
Mariluz Restrepo, Insights & Marketing Manager
With an insatiable curiosity to understand latest retail trends, Mariluz seeks out insights to help clients form strategies to strengthen brands and generate sales. Originally from Colombia, she has over 15 years’ experience on both the client and agency side. At CPM, Mariluz is the leading in-house expert on digital marketing, omni-channel retail, consumer behaviour and trends affecting the shopping space. As our noted retail authority, Mariluz leads CPM’s marketing strategy and research as well as a key collaborator involving thought leadership initiatives. Her research covers retail-oriented topics such as retail forecasting and trends, customer shopping habits, plus merchandising and contact centre best practices.
Specialties: Leading strategy, research, marketing and communications for retail, consumer electronics, telecommunications, and consumer goods.
Stephen Shipperlee, Chief Financial Officer
With an active role in the continued growth of CPM, Stephen digs deep into all facets of our business. He’s responsible for leading and overseeing the entire commercial finance function within the firm. As our in-house strategic financial expert, he influences continuous improvement by driving commercial, cost leadership, and financial strategies. CA qualified, Stephen has over 15 years’ experience in the finance retail sector and is responsible for the overall management of group compliance, financial integrity, financial risk management, and international reporting for the Australia finance team as well as overseeing financial management for CPM South Asia. As a key member of the senior executive team, he works closely with senior management and our global stakeholders to ensure profitability and long term success for the business.
Specialties: Group compliance, financial integrity, financial risk management, international reporting management within the retail, construction, and financial services sectors.