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  • Our Services
    • Direct Sales
    • Contact Centre
    • Training Solutions
    • Retail Merchandising
    • Assisted Selling
    • Retail Activation
    • Mystery Shopping
    • Insights & Analytics
    • Local Area Marketing
    • Creative & Digital
    • Virtual Product Advisors
    • Digital Shelf Analytics
  • Client Success
  • About Us
    • Who We Are
    • Our Purpose
    • Where We Work
    • Our People
    • Awards
    • Careers
    • Blog
  • Contact

Retail Activation

Best In Class Specialty Cheese expo

Overview

Retail Safari was engaged to create an exciting and innovative in-store retail activation program to provide shoppers with greater confidence and knowledge when purchasing specialty cheeses. In effort to break down the existing consumer barriers surrounding specialty cheeses, our mission was to create an entertaining environment where consumers could discover the versatility of these products.

Solution

To bring our speciality cheeses to life, a range of stimuli was used. To emphasize the local flavour, we created a welcoming ‘Farmers Market’ atmosphere where shoppers could relax, learn, taste and purchase. Plus, each ‘Farmers Market’ was equipped with a digital display to visually showcase how these recipes could be replicated and enjoyed at home.

Results

The campaign was deemed ‘Best In Class’ by retailers and consumers alike. The ‘Market’ zone became an experiential sampling hotspot which was a leap forward from standard in-store sampling and demonstrations. Due to these premium brand activations, our client reaped the benefits of high sales as well as converting hundreds of thousands of local shoppers into advocates of specialty cheeses. As an added sweet spot, our demonstrators were recipients of awards from the retailers for their in-store efforts.

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