Leading Merchandising as Something Bigger

CPM Australia Sales Merchandising

By Andrew Potter, Managing Director, CPM & Retail Safari

As a business who has been deploying merchandising services on behalf of national and multi-national clients for over 20 years, we’re always trying to challenge the status quo and ensure we are leading best practice. Continue Reading…

New FleishmanHillard & CPM Australia partnership

CPM Australia Customer Service

We are pleased to announce that we have partnered with public relations agency FleishmanHillard to support their new data-breach management offering. This involves helping current and future clients manage the new mandatory data breach notification scheme in Australia. CPM Australia’s contact centre will assist FleishmanHillard with our crisis hotline centres. Continue Reading…

Retail Safari & Microsoft take home 2017 POPAI’s Field Marketing Excellence Award

Retail-Safari-&-Microsoft-2017-POPAI-Winners

Oct 13, 2017 – At last night’s 2017 POPAI Marketing @Retail Awards, Microsoft and their agency partner – Retail Safari –  were awarded the “2017 Field Marketing Excellence Award”. The industry event is dedicated to celebrating and recognising the innovations of retail and shopper marketing across Australia.

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Australian holiday shoppers prefer to shop in-store than online

2016 Christmas shopping channels in AustraliaIn the lead up to Christmas, we surveyed Australians to discover their shopping intentions for this Christmas season. To better understand this key trading period, we partnered with the ACRS Shopper Tracker via an online survey with a sample size of 444 shoppers representing the Australian population.

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Retail activation in the modern marketplace seminar

Providing perspectives on the challenges brands face in breaking through the marketing clutter to engage with consumers, key thought leaders united to share their insights regarding retail activation in the modern marketplace. Sponsored by CPM, the seminar took place in Melbourne over breakfast as part of the ACRS Retail Insights Seminar.

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CPM Australia isn’t slowing down anytime soon

CPM Australia Andrew Potter MDThe August edition of The CEO Magazine includes Andrew Potter, CPM Australia’s Managing Director, interview on how CPM has been providing outsourced sales and marketing services to some of Australia’s most well-known brands for the past two decades and isn’t slowing down anytime soon. Continue Reading…