Insight
The roll out of Telstra's new concept store network provided an opportunity to engage more effectively at a local level with consumers. Individual stores needed a strong support and activation platform to meet the communication and technology needs of its identified target groups.
Influence
CPM’s LAM Agency developed locally focussed solutions in two distinct areas: 1. Store openings and targeted launch programs which created high consumer awareness and drove traffic and sales to the stores. 2. Development of a dynamic, store-specific online marketing platform to assist individual licensees maximise their local market penetration.
Sales
More than 150 store openings to date, with high awareness levels and strong endorsement of the program from licensees and store managers.
