Insight
Improvement in Mattel's market share required much stronger representation and a heightened presence in retail outlets.
Influence
CPM Merchandising setup a fully dedicated team of 36 head office and field staff to service more than 400 retailers across Australia. Category development representatives were charged with driving store sales and building retailer relationships and product support.
Sales
Mattel has experienced a 32% sales increase since the start of the relationship with CPM, with record sales announced in 2009. Planogram compliance has increased from 30% to 65% over the same period.
