Insight
Australia has one of the most competitive retail energy markets in the world. With nearly 15% of consumers regularly switching energy providers, in this environment, the ability to engage directly with consumers has enormous influence on sales effectiveness.
Influence
CPM direct sales was appointed by AGL to acquire and retain customers in the intensive competitive, post deregulation environment. Through its multi-channel competencies, CPM provides an integrated acquisition structure including field sales, outbound and inbound telesales, web offers and intervention.
Sales
CPM has the primary customer acquisition channel partner for AGL since engagement in 2001, boasting the longest relationship between an energy retailer and outsourced sales organisation in Australia. Consistently exceeding KPI’s, CPM has one of the industry’s lowest complaint rates.
